ISBN 1-904148-97-2. Revised Edition OUT NOW (April 2008)! Paperback Edition ONLY €39.95
Corporate culture remains an enigma for many a strategic management team, and successful culture change remains but a myth for most organisations. The Corporate Culture Handbook dispels much of the mystique surrounding the subject, outlines the business case for corporate culture management, puts forward a field-proven strategic implementation plan that incorporates best practice and lessons learned and presents pioneering work on the measurement of a culture change programme.
OFFICIAL TEXTBOOK OF THE HONG KONG POLY UNIVERSITY FOR THE MSc Module on Organizational Culture and Change Management
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